Compare
Affordable brand monitoring tools compared
Brand monitoring prices range from free to well over $500 per month. Here is what the tools small teams usually consider cost, and what they cover, taken from each vendor's public pricing or help page.
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- F5Bot Silver $9.99
- EchoMention Pro $19
- Syften Entry $29.95
- Awario Starter $49
- Mentionlytics Basic $69
- Brand24 Individual $249
- Mention Company, from $599
How to choose
- If you need only news and web pages: Google Alerts, which is free.
- If you need only Reddit and Hacker News, fast: F5Bot.
- If your audience is on Hacker News, Bluesky, YouTube, Reddit and in the news, and you want a Slack digest: EchoMention from $19/month.
- If you need many developer communities and an API: Syften.
- If social networks (X, Instagram, TikTok, Facebook) matter most: Awario, Mentionlytics, Brand24 or Mention.
Prices and coverage side by side
| Tool | Starting price (as listed) | Entry plan limits | Main sources | Slack |
|---|---|---|---|---|
| EchoMention | Free; Pro $19/month | 5 keywords (Pro) | News, RSS, Hacker News, Bluesky, YouTube, Telegram channels, Reddit and review sites via web search | Pro and Business |
| Google Alerts | Free | Not stated | Google's index: news, blogs, web, video, discussions | No (e-mail) |
| F5Bot | Free; Silver $9.99/month | 20 keywords (Silver) | Reddit, Hacker News, Lobsters | Gold ($49.99/month) |
| Syften | $29.95/month | 3 community filters + 1 web filter | Reddit, HN, Indie Hackers, GitHub, Stack Exchange, forums; X and YouTube as add-ons | Standard ($49.95) and up |
| Awario | $49/month, or $29/month billed yearly | 3 topics, 30,000 mentions | Reddit, Instagram, Twitter, Facebook, YouTube, Vimeo, news | Slack integration (awario.com/slack) |
| Mentionlytics | $69/month, or $49/month billed yearly | 3 keywords, 5,000 mentions, 2 users | Social networks and web | See vendor |
| Brand24 | $249/month, or $199/month billed yearly | 3 keywords, 2,000 mentions, 1 user | Facebook, Instagram, X, TikTok, YouTube, Reddit, news, reviews, podcasts | See vendor |
| Mention | From $599/month, annual contract | 5 alerts, 50,000 mentions | X, Reddit, web, news, blogs, forums | See vendor |
Checked on on the vendors' public pages: https://www.google.com/alerts, https://f5bot.com/, https://syften.com/pricing, https://awario.com/pricing/, https://awario.com/slack, https://intercom.help/mentionlytics/en/articles/16959754-pricing-plan-comparison, https://brand24.com/prices/, https://en.support.mention.com/en/articles/7988097-mention-plans-explained. Prices and plans change; check the vendor's page for the current offer.
How EchoMention works
- Add keywordsBrand, product, competitors, with spelling variants and exclusions.
- Pick sourcesNews, RSS, Hacker News, Bluesky, YouTube, Telegram channels, web search.
- We match and scoreDuplicates removed, every mention marked positive, neutral or negative.
- Get the digestIn Slack, Discord, Telegram or e-mail, at the hour you choose.
Frequently asked questions
What is the cheapest brand monitoring tool?
Google Alerts and F5Bot have free plans. Among paid tools in this table, F5Bot Silver ($9.99) and EchoMention Pro ($19) are the cheapest; they cover different sources.
Which tools cover Bluesky?
EchoMention covers Bluesky on Pro and Business. The pricing pages of the other tools in this table do not list it; check with the vendor if you need it.
Why don't cheap tools cover X/Twitter?
Access to X's API is expensive, so tools that include it price accordingly or sell it as an add-on (Syften: +$40/month).
Is there a free plan?
Yes. The Free plan monitors 1 keyword on Google News and Hacker News and sends a weekly e-mail digest, with 7 days of history. No credit card is needed. Pro ($19/month) adds every source, a daily digest and Slack, Discord and Telegram delivery.
Start monitoring in two minutes
Free plan forever, no credit card. Pro is $19/month when you need every source and a daily digest.