Alternatives

A Brand24 alternative for small teams and side projects

Brand24 is a strong social listening tool with a price to match: its Individual plan is $249 per month, or $199 per month billed yearly, for 3 keywords. EchoMention is a smaller tool for the places where products are discussed, priced for founders.

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Cheapest paid plan, USD per month as listed, checked 16 October 2026
  • EchoMention Pro $19
  • EchoMention Business $39
  • Brand24 Individual, billed monthly $249

EchoMention vs Brand24 at a glance

FeatureEchoMentionBrand24
Price Free plan; Pro $19/month; Business $39/month, billed monthly Individual $249/month, or $199/month billed yearly; Team $349 ($299 yearly)
Keywords on entry plan Free 1, Pro 5, Business 20; spelling variants and exclusions inside each keyword 3 keywords (Individual), 7 (Team)
Mention volume No monthly mention quota 2,000 mentions/month (Individual)
Users No per-seat pricing 1 user (Individual), unlimited from Team
Sources Google News, RSS/Atom feeds, Hacker News, Bluesky, YouTube, public Telegram channels, web search via the Brave index (Reddit, review sites, forums) Facebook, Instagram, X, news, blogs, Reddit, LinkedIn, YouTube, TikTok, reviews, podcasts, newsletters and more

Brand24 facts checked on on https://brand24.com/prices/. Prices and plans change; check the vendor's page for the current offer.

What you give up

Brand24 lists Facebook, Instagram, X, TikTok, LinkedIn, podcasts, newsletters and review sites among its sources. EchoMention does not cover X/Twitter, Instagram, TikTok, Facebook, LinkedIn, podcasts or newsletters. If you need those, Brand24 is worth the money.

What you get

  • 5 keywords on Pro and 20 on Business, each with up to 50 spelling variants and 50 exclusions.
  • Hacker News, Bluesky, YouTube, Google News, RSS, public Telegram channels and Reddit via web search.
  • No monthly mention quota and no per-seat pricing.
  • A daily digest in Slack, Discord, Telegram or e-mail; on Business, AI summaries and instant alerts for negative mentions.

How EchoMention works

  1. Add keywordsBrand, product, competitors, with spelling variants and exclusions.
  2. Pick sourcesNews, RSS, Hacker News, Bluesky, YouTube, Telegram channels, web search.
  3. We match and scoreDuplicates removed, every mention marked positive, neutral or negative.
  4. Get the digestIn Slack, Discord, Telegram or e-mail, at the hour you choose.

Frequently asked questions

Why is EchoMention so much cheaper than Brand24?

It covers fewer sources (no paid social network APIs) and sends a digest instead of a full analytics suite. That keeps costs low enough for a $19 plan.

Does EchoMention monitor X/Twitter, Instagram or TikTok?

No. EchoMention does not cover X/Twitter, Instagram, TikTok, Facebook, LinkedIn. It focuses on news, blogs, Hacker News, Bluesky, YouTube, public Telegram channels and sites in the web search index such as Reddit, G2 and Trustpilot. If social networks are your main channel, a social listening suite is a better fit.

Is there a free plan?

Yes. The Free plan monitors 1 keyword on Google News and Hacker News and sends a weekly e-mail digest, with 7 days of history. No credit card is needed. Pro ($19/month) adds every source, a daily digest and Slack, Discord and Telegram delivery.

Can I track competitors?

Yes. A competitor is just another keyword. See competitor monitoring.

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Free plan forever, no credit card. Pro is $19/month when you need every source and a daily digest.

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